CLIENT CASE STUDY
Colter
Home
Co.
[ Founded by Katie Colter ]
the
THE Business:
SPECS
Boutique real estate brokerage
THE Project:
Brand Identity, Web Design, Copywriting,
THE investment:
5-Figures
Brand Collateral, Email Marketing, Automation
THE ROI TIMEFRAME:
6 months
the
Cozy, down-to-earth,
real estate brand for
homebodies that felt like
having deep talks over
warm tea on the couch
with your best friend
BRIEF
the
MEntal:
GOALS
Less burnout around organically marketing herself
EMOTIONAL:
More confidence and alignment between the value
Financial:
More qualified online leads (outside of referral business)
of her service and her brand presentation / client process
OPERATIONS:
More sustainable systems for social and email marketing
COZY MEETS CHIC
warm & earthy
relaxed & lived in
the vibes
cheerleading
simple luxury
01 / 06
"I've actually had a complete stranger find me on Instagram, reach out, and buy a $750k house with me thanks to my branding and online presence. THE ULTIMATE GOAL! I've also had more people share my posts than ever before. Turns out, people prefer to see and share beautiful things."
KATIE:
"Alright Katie, it's been 6 months since your new brand hit the scene - let's talk about what tangible results you've experienced since your launch..."
Renée:
(come along as we catch up with katie 6 months after her rebrand)
THE POSt-LAUNCH TELL ALL
How It's Going
02 / 06
"Man, I loved every part. I loved the intake process and the exploration assignments you had me complete. It was a really impactful way to reflect on my business and got me so excited for the process. I LOVED receiving the brand manifesto- I didn't have a favorite PDF before that, haha!"
KATIE:
"What were some of your favorite parts of the branding process?"
Renée:
THE POST-LAUNCH TELL ALL
How It's Going
(come along as we catch up with katie 6 months after her rebrand)
03 / 06
"I instantly felt comfortable with you. You have an amazing way of balancing being a bestie and an absolute professional at the same time."
KATIE:
"I know for many of us business owners, it's tough to let other people into our worlds - how was handing over creative control for you? Did you feel comfortable letting us guide things?"
Renée:
THE POST-LAUNCH TELL ALL
How It's Going
(come along as we catch up with katie 6 months after her rebrand)
04 / 06
"It has completely reinvigorated my joy within this industry. The burnout I was experiencing when I found you was REAL. Having a beautiful brand I'm proud of and WANT to get out there in front of people's eyes has been so motivating and has seriously helped cut back on my imposter syndrome.
KATIE:
"How has the branding process impacted how you feel about your business?"
Renée:
THE POST-LAUNCH TELL ALL
How It's Going
(come along as we catch up with katie 6 months after her rebrand)
05 / 06
"The #1 thing has actually been my attitude when it comes to being in sales. I'm proud of my brand now, it sets me apart and I can more easily articulate my value thanks to the marketing and branding I've been provided, so it's easy for me to spread the word about who I am and what I do."
KATIE:
"What would you say is the #1 thing your brand work with Ink & Vellum helped you with?"
Renée:
THE POST-LAUNCH TELL ALL
How It's Going
(come along as we catch up with katie 6 months after her rebrand)
06 / 06
"Six months from now when Renee asks you to reflect on the process of working with her, you'll think to yourself 'I just wish I would've found her sooner'. The value far exceeds the cost. This will transform your business, help you grow and attract more clients, and help you fall in love with your brand."
KATIE:
"What’s the #1 thing you’d share with anyone considering working with us?"
Renée:
THE POST-LAUNCH TELL ALL
How It's Going
(come along as we catch up with katie 6 months after her rebrand)
Want more info about package and investment options? Grab our Services & Pricing Guide.